ftp

FTP came to us at a pivotal moment.

With expansion underway across Australia and the Americas, they needed their brand to grow with them without losing the equity they’d already built. The brief was clear: keep the logo, elevate everything else, and create a brand system that felt cohesive, modern, and ready for a bigger stage.

We started by refining the foundations. A tightened colour palette, elevated typography, and a smarter use of their existing logo gave FTP a more confident and contemporary edge. We then extended those elements into a suite of flexible visual assets, using the logo as a graphic device to create movement, structure, and consistency across digital and print. The result was a brand that felt tech-driven and polished, while still grounded in their core message: The Ultimate Vantage Point.

With the refreshed brand established, we moved into execution across key touchpoints. This included a new website, LinkedIn templates and content, and digital marketing assets designed to speak clearly to their global audience. Every element was built to work together, ensuring FTP showed up with clarity and confidence wherever their brand lived.

To bring it all full circle, we partnered with FTP on their MINExpo presence, designing business cards and a booth backdrop that translated the brand seamlessly into a physical space. From digital to print, strategy to execution, this project was about scale, consistency, and impact. We’re proud to continue working alongside FTP as their brand and marketing partner as they push forward globally.