soils aint soils
A Fresh Dig on a WA Icon
Soils Aint Soils came to us ready to bring the fun back to their digital presence.
The goal was clear: refresh their iconic brand online without losing the personality, humour, and local love that made them a household name in the first place. They needed a website that felt fresh, fast, and easy to use, while staying true to their roots and unmistakably Soils Aint Soils.
We designed and developed a custom e-commerce website built for real customers and real projects. From a user-friendly soil calculator that takes the guesswork out of ordering, to a seamless custom delivery checkout, every element was designed to make buying soil simple, intuitive, and dare we say… enjoyable. The experience is clean and modern, but never sterile, letting the brand’s character shine through at every step.
The fun didn’t stop at the website. We carried the refreshed look and tone into their digital marketing, revamping their social media with a more personable, playful strategy that leaned into community, education, and a whole lot of dirt-loving charm. Paired with strategic email marketing designed to keep customers coming back for more soil (and more puns), the brand now shows up consistently and confidently across every channel.
This project was about more than a new website. It was about reconnecting an iconic WA brand with its audience in a way that feels familiar, fresh, and built for growth. Proof that when you get the foundations right, everything else falls perfectly into place.
