Born from a love of European craftsmanship and a dream to share it with Australia, Beyond the Bag brings sustainable, Polish-made handbags to a new audience with heart, heritage, and style.

From brand conception to execution, we partnered with founder Magda to bring her vision to life. That meant everything from crafting a refined logo and building a compelling brand identity to designing a seamless e-commerce experience and leading the ongoing marketing that introduces the bags to women across Australia.

Our goal was to blend Polish elegance with Australian warmth and create an online shopping experience that feels as elevated as the handbags themselves. Warm tones, lifestyle photography and editorial-inspired layouts bring the story to life, while clean navigation and mobile-first functionality ensure every visit feels effortless.

The result is a confident, classic brand and digital home that reflect the quality of the product and the personality behind it.