Big Talk Barber enlisted our expertise to expand their market beyond their local focus in Leederville. Owner Joel recognised the need to reach a wider audience across Perth and sought our help to craft a compelling ad strategy. With a prompt centered on evoking the self-expression facilitated by haircuts and the positive impact on people’s lives, we set out to create campaigns that would resonate with a broader audience while staying true to the essence of Big Talk Barber’s brand.