FTP came to us at a really exciting point in their journey.

They were ready to evolve their brand and expand their presence across Australia and the Americas. The goal was to bring more clarity and consistency to how they present themselves, both internally and out in the market.

Working closely with the FTP team, we shaped a brand identity that felt clean, tech-driven, and modern, while staying grounded in their message: The Ultimate Vantage Point. They had a strong vision and trusted us to help shape it. Together, we built something tech-focused and sharp but still approachable. We put their signature IMS software at the centre while creating space for the bigger picture they’re stepping into.

We worked across their new website, logo refinements, social media templates, internal collateral, and event materials — including the launch of their booth for a major international mining expo.

It was a fast-moving project with a lot of moving parts, but it pushed us to create something extraordinary. We’re incredibly proud of the result and even more so to now be continuing as their marketing partner.