Soils Ain’t Soils came to us with a clear goal: refresh their brand online while keeping everything their audience already loves — the personality, the passion, and yes, the dirt puns. They wanted a website that felt modern, vibrant, and easy to use — something true to their roots but ready for what’s next.

We knew this one needed a different kind of energy. The brand has a big personality, and we wanted that to come through in every scroll. We also wanted to make sure their iconic worm characters had a starring role. So, throughout the website, you’ll find them popping up in different, fun ways to keep things playful and light. The site itself keeps things simple and functional, with a cleaner structure and plenty of character in the details.

This project was a joy to work on, and we’re proud to have played a part in the next chapter of a WA icon.